I often ask myself, who is my buyer?
Many times I have thought, If I could answer this question it would be easier to market the property towards that group.
What made you buy your home, was it the location – next to your favourite football club or was it situated in a leafy suburb. What attracted you to it in the first instance?
When I conduct a valuation on any home, I like to get entralled into costume and play a part in the play – me as a potential buyer. For instance I am a young 20 something looking for a love nest with my beau or I will pretend that I am a professional person who is moving with her high flying job.
I still wear my estate agent hat to create an accurate price tag. Wearing two hats just ensures that I can create an ideal marketing plan for the seller while getting the best possible price.
So how do you capture potential buyers attention and ensure their need – they really must view your home?
An apartment is perfect for those professional buyers who are carefree and single who are looking for a low maintenance home. They do not want gardens to tend every weekend, after all, they have a busy social life.
Show them the great social life close by, the fabulous restaurants and the many evening attractions. Remember to include this in your marketing material.
Why not try some trendy home staging, it doesn’t cost a fortune.
A 2 bed terrace home is a ideal starter home for a young couple. Money is often tight as they have been saving every penny for a deposit enabling them to get on the property ladder. Entice them with such information that the home has central heating, has been double glazed and is in great condition.
Point out any large local employers. Are there any green areas or woodland close by? Let people know what is in the neighbourhood.
A bungalow will appeal to the retired as there are no stairs to manoeuvre. They are often looking to downsize and yet still have a spacious home so make your bungalow appear roomy and light. Keep ornaments and family photographs to a minimum. You need to sell the retired dream home – low maintenance yet still space to entertain those friends who drop by.
Mention the bus routes and local amenities, all favourites with the retired folk.
A 3 bed semi-detached house is an ideal family home for growing families.
These buyers are looking for more space in order to bring up their family. Show how the house and garden can accommodate their young ones with plenty of space to play.
Something I always bang on about, make sure every room has a purpose and that includes your spare bedroom. If it appears to be a dumping ground this will turn off potential buyers. They need to see how their families lifestyle will fit in perfectly.
Look at the schools in your area, if you have great schools, then ensure they are mentioned. Houses close to excellent schools are always at a premium.
When selling your home you need to work out who your buyer is likely to be and you need to market these people. Your agent will gladly offer their thoughts and help market to the ideal viewer. Consider home staging and removing the clutter, sell a lifestyle. It can make a huge difference.
My name is Lorraine Thompson and I am a property valuer at Hall and Thompson Estate Agents. I’d love to help you move and achieve a great price for your home. Can we make a difference for you? Why not call me on 01827 425195.
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