Your pricing strategy; Have you got it right?

Before you are ready to launch your home on the sales market, there are several things to consider when setting your price:

Does your agent support it? If you set your asking price way above that which the agents recommends, their lack of support could well be evident in the way they talk about your property to their team and to potential buyers. If they are strongly against your preferred asking price, it may be time to rethink your choice of agent or your price.

Is there precedent? If you home is unique, there may well be a lack of comparable properties, therefore you may well have more flexibility in the price your decide to market your home at. However, if you are in a row of similar properties, chances are that there will be plenty of historical evidence to guide you into choosing an asking price that fits in with those of your neighbouring properties.

Does it fit in with an online search? Nowadays more than 90% of property searches are conducted online, so you need to select an asking price that will ensure your home is found by the maximum number of buyers searching the property portals. To maximise the number of buyers who will see your property, stay clear of the 9’s such as £199,999, instead choose a rounded figure that fits in with the price banding the online portals all use, such as £200.000.

At Hall and Thompson, this is a strategy that we embrace fully. All our properties, wherever possible, are priced to show an the maximum number of online property searches. All the better to sell houses!

Until next time Happy House Hunting